Since I've blogged about Moooi in Amsterdam, I thought I might as well blog about some of the awesome design stores that I have visited in my travels.
One of the most memorable store experience for me in Stockholm was visiting the H&M Home concept store when it was first launched. It was a home decor store like no-other. The concept store was gallery-like & paints a different light to the H&M brand (for me).
The unexpected presentation of the home concept store was enlightening. With a combination of suspended furniture & mirrors, the showroom exudes a dreamlike quality. The installation named 'Home Reflections' apparently was meant to evoke shoppers to imagine the world through a looking glass, reflecting & exploring our ever changing relationship between identity & style. LOVE the concept!
How do you shop in such 'gallery-esque environment'? All products are displayed on the side & if there's a product that you want to purchase, you simply pick up a product card, bring it to the counter & the shop assistant will bring out the merchandise when you finish the transaction.
I couldn't help myself from browsing the H&M Home site to check out at their latest Spring offering. LOVE the blue & green in the textile, the raw natural look of unbleached linen & the black & white Nordic prints on the hand & bath towel. There seems to be hints of pink everywhere as well.. in line with Pantone 2011 colour of the year.
I couldn't help myself from browsing the H&M Home site to check out at their latest Spring offering. LOVE the blue & green in the textile, the raw natural look of unbleached linen & the black & white Nordic prints on the hand & bath towel. There seems to be hints of pink everywhere as well.. in line with Pantone 2011 colour of the year.
Now can someone please bring H&M to Australia? I need affordable & fashionable clothing & beautiful soft furnishings... :)
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| LOVE those Guest Bath Towels! |
By The Quirky One
